This motivates us
Work environments must adapt to us, not the other way around. At MAJI, we believe that health and comfort in everyday work life don't require compromise.
Our vision
“We are creating a working world in which everyone can work healthily and flexibly – anywhere, anytime, and intuitively.”
A diverse team - full of energy and creativity
Together with our network we can make a difference!
Vincent Glomm
Co-Founder | CEO
- certified ergonomics coach
- physiotherapist
- International Business BA
- Applied Entrepreneurship M.Sc.
Email: vincent@maji-office.com
Karina Schulte
Co-Founder | Product Design
- Prospective Interior Designer BA
- photographer
- Concept developer
- Workspace Designer
Email: karina@maji-office.com
Kai Krumbein
Ambassador | Business Development
- Applied Entrepreneurship M.Sc.
- Media and Communication Management BA
- Networker
Juliette Webelhaus
Photography and graphic design
Freelance photographer
Media production student at TH OWL
Prof. Dr. habil. Andreas Welling
Advisory Board Member
Strategy & Investments
MAJI's Timeline
A look behind the scenes? We can't share all the impressions and milestones... There would be too many. But we've selected a few and will update them continuously. Have fun discovering MAJI's story.
Brainstorming
Summer 2021
MAJI is born
We set out to reimagine furniture and further develop the design and functionality of desks. The entire project is being done on the side, not as a full-time job.
Pivot
February 2022
The ancient paddo
Is that really it? If you spend more time at your desk than in bed, why not have the same comfort? It bothers us that we can't take our desks with us. Back pain is increasing, even though furniture is becoming more "ergonomic." This thought won't leave us alone.
Iteration No. 100 (guess)
April 2022
Design approaches
One version was clip-on, while the other had to be actively held by the core muscles. The active paddo prevailed because it offered many more applications.
First steps
July 2022
NRW start-up scholarship
We received the NRW start-up grant for our idea of using a flexible positioning cushion to ergonomically enhance desk spaces.
Iteration No. 1000 (guess)
October 2022
2-piece design
We are looking for a way to incorporate the paddo into a design where the zipper is not noticeable.
Concept Table
February 2023
Delivery Adjustable
We started a customer project in 2022 in which we developed a new table concept for a customer. Despite the pivot, we successfully completed the project and delivered the table, including the room concept.
E-commerce
May 2023
First steps online
We realized that no one understood what we were trying to do or what the paddo actually was. Product development was put on hold and testing began.
Colorful
August 2023
Your paddo Your Style
We added many bright colors to our range and found vegan leather, which is incredibly high quality. We still use it today.
Pilot series
September 2023
Handmade
We assembled the first 60 paddo cores by hand and are having the pilot series produced in North Rhine-Westphalia. We believe we have sufficient synergies in Europe.
Pop-up store
November 2023
Valuable feedback
A hugely successful pop-up store event in Salzkotten allowed us to gather valuable feedback, and we discovered that there are countless possible uses for paddo. A 30% conversion rate speaks for itself.
Relocation
December 2023
It's time to pack.
We are moving into the new Garage33 building together with other startups.
Research
January 2024
Efficient ergonomics
We're exploring the profitability and benefits of ergonomic furniture and have the chance to contribute to a book chapter. No spoilers here.
Practical Test Use Case No. 42
February 2024
Flight attendant
The paddo also works great on airplanes. Whether as a neck pillow, forehead cushion, or cup holder
Trade fair debut
April 2024
Experiences
We have an incredibly successful trade fair booth and are sometimes overcrowded. Finally, in the digital world, there's something tangible and analog. But we fail to convert the numerous interested parties afterward because we have no sales experience and no functioning CRM tool. We'll take a closer look at the topic afterward.
Design study
July 2024
Infinite possibilities
We're testing different ways of sewing the paddo cover, as we want to offer completely customized covers in the future. Essentially, your very own paddo. There's no further information available at this point.
Fair No. 2
September 2024
Learning curve? Yes!
We're going into the new trade fair better prepared. Although the startups were placed in the back corner at this one, we've had many incredibly great conversations and even orders from open-minded companies looking to break new ground. ♥️ Team MAJI
Brochure
October 2025
Learnings
We've had countless conversations and identified many problems in companies. Often, occupational health and safety is something that's done casually, and occupational safety is something annoying, where you're just being told what to do. But with paddo, occupational safety can also feel good. You can also read about it (but feeling it is better).
Sold out
December 2024
Thank you for your trust
We're sold out and would like to thank all of our brave and new friends for your trust. We're preparing for the next production run and aim to roll out series production next year. We're still bootstrapping and curious to see what happens next year.
Our Mission
This is MAJI
We're committed to designing mobile work environments that truly enhance the way we all live and work together. MAJI gives you the flexibility and freedom to work at your own pace and feel comfortable in any (work) environment.